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Rock Your Annual Campaign
Friday, October 01, 2021, 12:00 PM - 1:30 PM PDT
Category: Special Event

Curious about what strategies you can use to increase the response and gift sizes from your annual campaign donors? In this session, we will review direct mail fundamentals, timing your campaign, and why personalization matters. Compare strategies for acquiring, retaining, and renewing donors—and scenario planning to benchmark your results. Through active discussion, you will analyze appeals sent by nonprofits from different sectors to identify the strategies used and apply concepts presented. You will take away 2-3 strategies that you can use in your next campaign. This 50-minute presentation and dialogue will wrap up with 10 minutes of Q&A.

Fees: $15 for Members, $25 for Non-Members

Speaker: Christine Kohls, CFRE, Principal, Raising Results

Christine is a Certified Fund Raising Executive (CFRE) whose 20 years of experience includes leadership positions in healthcare, higher education, social service, and arts and culture organizations. This diversity within the nonprofit sector offers her clients a multi-faceted strategic approach to fundraising and nonprofit management.

Christine and her Raising Results team offer truly comprehensive capital campaigns from ideation to implementation by developing and coordinating all aspects of fundraising planning, architectural services and general contracting, and grand opening celebrations.

A seasoned foundation, corporate and government relations officer, Christine’s portfolio includes many successful federal and state grants as well as proposals to national foundations.

This event will be worth 1 CFRE credit.

Click here to register.