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AFP Fundamentals Of Fundraising
Saturday, August 20, 2022, 9:00 AM to Sunday, August 21, 2022, 3:00 PM PDT
Category: Masterclass

The AFP Fundamentals of Fundraising course is an introductory, 2-day course providing a comprehensive overview of fundraising principles at the fundamental level. The course content covers the roles and responsibilities of fundraisers, with emphasis on responsibilities you are likely to encounter at the beginning of your career.

The course is taught in an active learning style and includes case studies and projects for groups and individuals, making the learning experience both substantive and enjoyable.

Learning objectives include:

  • Discuss the essential components of an integrated development plan.
  • Explain the elements of a marketing and communications plan that shares the organization’s message, informs constituents, and engages donors.
  • Develop and sustain relationships with prospective donors, current donors, and volunteers.
  • Plan individual and group solicitation strategies to secure annual and major gifts.
  • Execute management policies and procedures to ensure fundraising activities are conducted with proper records management and stewardship.
  • Demonstrate key ethics and accountability principles and practices in fundraising activities.

The course is worth 16 CFRE continuing education credits.

Fees: Members $250 (scholarships available)/Non-members $375

Time: Saturday, August 20, 2022 from 9:00 am - 4:00 pm and Sunday, August 21, 2022 from 9:00 am - 3:00 pm

Location: 3 Embarcadero Ctr, San Francisco, CA 94111

Speaker: Adam-Michael Royston, CFRE, AFP Master Trainer

Adam-Michael Royston (A.M.) comes from a decade of experience securing critical funds for causes that change the world., A.M. was inspired to dedicate his career to non-profit work after volunteering weekly for the YMCA of D.C. A.M. has worked or lived in over 20 countries, mostly in Asia. He has raised more than 50 million dollars for programs focusing on youth development, women’s economic empowerment, clean water, HIV/AIDS, LGBTQ+ inclusion, and IDPs/refugees all as a one man show. Having raised funds for many projects, he is most proud of leading the proposal design for construction of a new hospital on the Thai/Myanmar border, as it provided healthcare to half a million people- proving that one person with an idea can make a difference. He has worked in several small shops before he tested the waters in large fundraising departments. Those waters were too cold for him and he realized he missed the solitude of a one-person shop so he finds himself yet again thriving among the chaos.

Click here to register.